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ETHYLATED L-ASCORBIC ACID 30% NETWORK (ELAN) Price In Pakistan

Category: Personal Care

Delivery: Delivery Time 1-4 Days

Rs 9800~~Rs 10800~~

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Detail

Developed to support a strong fight against oxidation while enhancing barrier function, balancing visible discolouration, reviving skin tone, and supporting collagen production and repair mechanisms.

This highly concentrated network complex combines a 30% concentration of highly-stable Ethylated L-Ascorbic Acid (Vitamin C) in an antioxidant network of Superoxide Dismutase, Selenium and Zinc. While the initial tone-enhancing benefits of ELAN will be noticeable from the third day of once-daily use, benefits at-large are continuing and cumulative.

The best property of any powerful antioxidant is also its worst property—it oxidizes. Basically, antioxidants bind to free “radicals” of oxygen so that your cell’s don’t. The problem is that they may bind to oxygen in the bottle before you even buy any product claiming to contain antioxidants. And since Vitamin C has a very strong ability to bind to free radicals of oxygen, as soon as it’s dissolved in water, it starts to oxidize and change the colour of the solution (from clear to slight orange and later to dark orange). When this change happens, two things occur: 1) the activity of Vitamin C becomes disabled and 2) far worse, the “antioxidant” formulation actually turns into a “pro-oxidant” formulation. Many clinical skincare brands have filed patents that claims to stabilize Vitamin C in water and many have fought amongst themselves on whether or not they have breached each other’s patents. These patents and fights are simply meaningless because these respective formulations continue to show oxidation and change colour, while consumers believe that since there is a patent, this colour change might be OK. A patent grant does not verify that the function described actually works—a patent is not a validation of a discovery; it is simply an exclusivity to a position claim. Very simply, if a Vitamin C formula turns colour, the Vitamin C is oxidized and the formula becomes potentially damaging to the skin.

Other brands have gotten around the stability issue of Vitamin C by using “stabilized forms” of the substance. These forms take on names such as Ascorbyl Glucoside (usually used at 2%), Magnesium Ascorbyl Phosphate (MAP, usually used between 1%-15%), Sodium Ascorbyl Phosphate (similar to MAP) and Ascorbyl Palmitate (usually used at less than 0.2%). There are two problems with this approach: 1) These forms still need to be converted to L-Ascorbic Acid—the pure form of Vitamin C useful to the skin—and this conversion, if it happens perfectly, represents as little as 2% of the actual material used—and 2) the maximum amounts of these materials that can be solubilized in a formula is between 0.5% and 15% depending on the material. These compounding problems suggest that a maximum of 0.3% of actual L-Ascorbic Acid would be available for use by the skin in a perfect formulation using these materials.

NIOD’s ELAN wins against all of the above battles. It uses a pure form of L-Ascorbic Acid in ethylated form—which costs nearly 100 times more than pure Vitamin C—that is extremely stable in all conditions including in presence of water—but NIOD doesn’t simply rely on the stability achieved by mere ethylation:

ELAN has solubilized this compound in a specialized water-free ether through NIOD’s own pending patent so that all of the Vitamin C can be utilized
This novel solubilization avoids the use of any water which, regardless of the ethylation, prevents any oxidation of Vitamin C in the formula
The Vitamin C is supported by the addition of Superoxide Dismutase, Selenium and Zinc, to form the novel concept of an antioxidant network (referred to as “Network Antioxidants” in studies) which allows for renewal and reuse of antioxidants in a cyclic life to allow them to remain active through multiple stages of binding to free molecules of oxygen.

While these networked antioxidants are provided to achieve sustained activity of Vitamin C, their additional value extend beyond this sustainment as each provides known benefits to the skin.

HOW TO USE: Apply to face at nighttime only, avoiding contact with eyes.

ELAN contains a novel solvent for optimal penetration and, while it’s oil-free, may feel slightly oily for about 1 minute after application. This feeling will disappear quickly as there is no oil in the formulation.

If used as part of a NIOD regimen, apply after Multi-Molecular Hyaluronic Complex but before Hydration Vaccine.

If irritation occurs, cease use and consult a physician. Use only as directed on unbroken skin. Patch testing prior to use is advised. Keep out of reach of children.

ABOUT THE BRAND: NIOD (Non Invasive Options in Dermal Science) is the newest next-gen beauty brand focusing on skin integrity and health. The high tech products are based on scientifically proven results and use the latest technologies to benefit your skin. NIOD offers a variety of products, which can be used individually or as a full routine for achieving optimum results. Created by DECIEM; a humble and happy umbrella of good beauty brands like NIOD, Hylamide, and The Ordinary. They’ve been called every good and bad thing you can think of like “The most thrilling thing to happen to skincare” and “The hottest beauty company right now”